How we handle the information you share with us.
Answerability.ai is an independent research practice. We collect personal information only to deliver the engagement you've requested. We don't sell it, we don't share it with advertisers, and we don't have an analytics or marketing-attribution stack that aggregates it.
What we collect
- Form submissions — when you request a sample report, a diagnostic, or a sprint discussion, we collect your name, work email, company, domain, and any notes you choose to share. The form post goes directly to our research inbox.
- Payment information — Stripe processes all payments. We never see or store card numbers. Stripe shares billing email, last four digits, country, and the amount with us for accounting purposes.
- Server logs — Cloudflare records standard HTTP request metadata (IP, user agent, timestamp, path) for security and abuse prevention. We don't tie this to identity.
Cookies and analytics
The site loads zero cookies and zero analytics scripts on initial visit. A consent banner asks once if you'd like to opt in to anonymous usage analytics. If you decline (or never respond), nothing is loaded.
If you opt in, two providers are loaded:
- Google Analytics 4 — aggregate page views, sessions, and conversion events. We use it to understand which pages help visitors find the diagnostic and where the funnel leaks. IP addresses are anonymized; we do not enable Google Signals or ad personalization. Data retention is set to the minimum (14 months).
- Microsoft Clarity — anonymous session recordings and heatmaps. Used to find UI issues (forms that confuse, copy that gets skipped). Recordings exclude any text typed into form fields, and IP addresses are not stored.
You can revoke consent any time by clicking the "Cookie settings" link in the footer or by clearing cookies for this domain. We do not run Meta Pixel, LinkedIn Insight, TikTok Pixel, or any other ad-network conversion tracking. We do not enable cross-site identifiers or build remarketing audiences.
What we don't collect
- No cookies or analytics on initial load — only after you opt in.
- No third-party advertising trackers. No Meta Pixel, no LinkedIn Insight, no remarketing audiences.
- No newsletter signups, no follow-up email sequences.
- No data brokers, no enrichment vendors, no sales of data.
How we use it
- To reply to your inquiry and scope an engagement.
- To deliver the artifact you've purchased.
- For accounting and tax compliance.
Confidentiality during engagements
Every engagement is governed by a mutual non-disclosure agreement signed before scoping. Your domain, your buyers, your competitors, your scores, and anything in the report — none of it leaves the engagement. Reports referenced on this site as examples either have explicit written permission from the engagement sponsor, or are anonymized to the point where the original engagement is not identifiable. The practice's confidentiality posture is summarized on the about page.
Sub-processors
- Cloudflare — hosting, DNS, CDN, and DDoS protection. Standard HTTP request logs (IP, user agent, timestamp) retained for security and abuse prevention.
- Resend — outbound email delivery (autoresponders and notifications).
- Stripe — payment processing. Stripe receives billing details directly; we never see or store card numbers.
- Google Workspace — inbound mail for the practice ([email protected]).
- Google Analytics 4 — aggregate site analytics, only after explicit opt-in.
- Microsoft Clarity — anonymous session replay and heatmaps, only after explicit opt-in.
Your rights
You can request access to, correction of, or deletion of any personal information we hold about you. Email [email protected] and we'll get back to you.
Retention
Active engagement records are retained for the duration of the engagement plus seven years for tax and audit purposes. Form submissions where no engagement followed are deleted after twelve months.
Changes
Material changes to this policy will be reflected by updating the "Last reviewed" date below. For substantive changes affecting active engagements, we'll notify you by email.